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PepsiCo is Bridging the Physical and Digital World with Next Gen D2C Marketing

Oct 17, 2022

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate’s team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement. 

We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-party data. 

Key Takeaways:  

  • Why marketers need to examine the value exchange they're offering their consumers – how to get smarter and more consumer centric.

  • Ways that mainstream brands like PepsiCo, Starbucks and Walmart are utilizing Web3 technologies like NFTs and the Metaverse to increase loyalty.

  • Resources for marketers wanting to experiment with Web3 and why this is the best time to get started in the space.

  • Kate’s brave marketing moment: Combining The Walking Dead, Augmented Reality and the Mountain Dew to motivate consumers to tune into advertising commercials despite a cord cutting trend emerging at this time. 

 

Guest Bio: Kate Brady is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo’s global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences. 

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 

Music by: Ari Dvorin