Mar 29, 2021
Israel Mirsky, Executive Director, Global Technology and Emerging Platforms at OMD, shares his latest endeavour: The Brand Decision Framework - an editable scoresheet that brands can leverage to ensure decisions they’re making reflect the brand values they’ve committed to.
The Brand Decision Framework helps OMD’s...
Mar 15, 2021
Every great marketer has been faced with this moment: an opportunity to exhibit bravery in the midst of uncertainty or to take a risk on something they truly believed in.