Feb 20, 2023
Hugo Feiler, Co-Founder and CEO of Minima, shares how they’ve been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses.
Key Takeaways:
Empowering their community with marketing materials and resources to attract new users
How to evaluate grassroot marketing strategies such as sponsoring podcasts and events
The creative meme competitions they’re running with their community as a growth marketing tactic
Why a mobile native blockchain is so important for Web 3.0.
Guest Bio:
Hugo Feiler is the Co-Founder and CEO of Minima - the world’s
only mobile native blockchain. Prior to launching Minima,
Hugo spent two decades in marketing communications. He was
Co-Founder of London based creative agency Alpha Century, Managing
Director at Grey London creating global campaigns for brands
including Vodafone, Toshiba and Sony Electronics. He also served
as General Manager of marcomms at Sony Europe for its computer and
audio divisions.
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About this Show:
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.
Music by: Ari Dvorin