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Jun 13, 2022

Winston Zhang, Co-founder at Cega, shares how they’re preparing for their upcoming mainnet launch. He discusses the marketing strategies they’re working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market. 


In this episode we discuss: 

  • How to increase mainstream of adoption of your products
  • Focusing on your customers instead of your competitors 
  • Differentiating through your branding and marketing aesthetics 
  • Why crypto marketers should cut the jargon
  • Creating FOMO when fundraising and pitching VCs 

Guest Bio: 

Winston Zhang is the co-founder of Cega that is building the first decentralized exotic options protocol in Web3. He was previously a founder in Y Combinator’s Winter 20 batch and before that, a product manager at DoorDash. Fun fact, Winston is Canadian and has a twin brother! 


About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 

Music by: Ari Dvorin