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Sep 6, 2021

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success.  


In this episode we also discuss:

  • How content creators and artists can leverage NFTs to promote their work
  • The role of your community in amplifying your message and accelerating growth
  • Creative ways that marketers can leverage NFTs and other crypto tokens
  • Tactical ways marketers can use NFTs for campaign success and user engagement. 


Guest Bio: 

Luke Mulks is VP Operations at Brave Software and prior to Brave, Luke was the Director of Ad Operations at OAO. He has an extensive background in startups and publishing. Currently at Brave, Luke is working on having ads use encryption and respect human privacy by default.

Help us shape Season 3 by providing feedback in our short survey here.

Brave Pick: This week’s Brave Pick of the Week is Axion. Check out their website here.


About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.


Music by: Ari Dvorin

Hosted by: Donny Dvorin