Dec 19, 2022
Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences.
In this episode we discuss:
- How to balance advertising quality and returns from your ads while still protecting privacy
- The intersection of crypto and privacy and how Skiff fits
- How market changes are impacting marketers, including marketing in Web3 channels
- Predictions for when crypto will finally displace major markets and infrastructure
Guest Bio:
Andrew Milich is the CEO and Co-founder of Skiff. Andrew grew up in New York City and graduated from Stanford University as the Henry Ford II Scholar. After spending years programming in security and autonomous vehicles - and spending time working around the world - Andrew founded Skiff. Skiff’s email and collaboration products are an end-to-end encrypted, privacy-first workspace, enabling people around the world to communicate and collaborate more freely and effectively.
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About this Show:
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.
Music by: Ari Dvorin