Crypto.com Believes That “Fortune Favors The Brave”

Jan 31, 2022

Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he’s implementing on his team’s quest to become a world renowned brand like Coke and Netflix. This includes how they’ve approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA. 

 

In this episode we discuss:

• The importance of having a consistent, single message when reaching a global audience
• Why telling great stories will always remain a top marketing strategy
• What differentiates Crypto.com’s NFT marketplace and its future applications 
• How Crypto.com is leveraging the power of word of mouth marketing. 

 

Guest Bio: 

As the CMO of Crypto.com, Steven Kalifowitz and his team have led the mainstream adoption of crypto around the world and elevated the conversation about crypto, most recently with a global campaign featuring Matt Damon, and the renaming of the Staples Center to Crypto.com Arena. A two-time Emmy Award winner, Steven began his career in the film & TV industry and has spent over two decades working with the world's most popular platforms, brands, and content around the world.

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About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 

 

Music by: Ari Dvorin