Dec 5, 2022
Avery Akkineni, President of Vayner3, discusses the current state of Web3 adoption and her predictions for its future. She explains how brands are currently experimenting with Web 2.5 – a bridge offering the speed and ease of use from Web2 but with the ownership and self-sovereignty of Web3.
Nov 28, 2022
Brands are navigating the new Web3 world and with it comes an opportunity for experimentation, innovation and engaging consumers in entirely new ways. But where do you start and when?
In this new season of The Brave Marketer Podcast, we’re talking Web3 Marketing and how to market in the Metaverse.
You’ll hear from...
Nov 7, 2022
Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her...
Oct 31, 2022
Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity...
Oct 24, 2022
Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics.
In this episode we discuss: